Making Your Funeral Home Business More Profitable: Tips For You

Posted on: 15 January 2016


When you are the owner and operator of a small business funeral home, you may find yourself at a point where your profits may have plateaued or you are not quite reaching the financial state you wish to be in. While you cannot control when you will get new customers or clients, there are still ways that you can make your funeral home business more profitable. Get to know some of the possible ways that you can make your funeral home business as profitable as possible so that you can make the changes that you need to make.

Offer Deals for Pre-Planning Services

One of the ways that you can bring in more customers into your funeral home business is to offer pre-planning services. Pre-planning a funeral can include choosing a casket, choosing grave markers, pre-purchasing a funeral plot, and the like.

In fact, some people even want to plan out every detail of their funeral services well in advance so that their family members and other loved ones do not have to worry about planning and paying for a funeral while they are going through the grieving process. If you advertise and offer pre-planning services at your funeral home, you will be able to bring in more income than you otherwise would as well as offer people a much-needed services.

On top of just offering pre-planning services, you can also offer discounts or package deals to customers who pre-plan their funeral services. This will offer potential customers financial incentive to pre-plan their funeral with your funeral home rather than another one.

Offer A Variety of Grave Markers and Memorial Options

Sometimes, making your funeral home business more profitable comes down to offering a wider variety of products than your potential competitors. Many times, grave markers and memorials are basically all standard or similar.

However, there are a variety of types of grave markers available. You can offer upright, beveled, slanted, flat, or many other types of grave markers. They can come in a wide array of stone types and colors and you can offer carving services to fully customize those markers with imagery, unique fonts and the like. If possible, you can even partner with a manufacturer to be sure that you offer options that are unlike any others around.

Additionally, if your clients are interested in more eco-friendly funeral options like a memorial tree or other types of cremation services and memorials, you may want to offer these as well. The more unique options you give your clients, the better profits you will make.

Now that you have a few ideas of how to make your funeral home business more profitable, you can get started in making the changes that will help you to take your business to the next level of profitability. For more information about planning a funeral, contact a business such as Elmwood Cemetery Memorials.